• A multi-story brick hotel with green balconies at sunset, situated on a corner in a mountain town, with a colorful sky and mountains in the background.

    Hotel Columbia

    Opening in 2027, Hotel Columbia will feature a full-service restaurant and provide unparalleled access to Telluride Colorado’s natural beauty. Our role involves developing the the brand vision, strategy, and positioning for the property.

  • Sunny outdoor patio with checkered black and white tile floor, potted plants, trees, a central fountain, and white outdoor furniture.

    Short Stories

    Short Stories is a full-service boutique hotel located in the heart of Los Angeles. We developed the brand’s name, strategy, and introduction to the L.A. market. We provided direction and specs for each of the amenities and services the hotel offers.

  • Rooftop lounge with green sofas and wooden armchairs with pillows, white tables with potted plants, overlooking a city skyline at sunset.

    Penny Hotel

    Penny is a life-style, pet friendly, hotel situated in the most desirable area of Williamsburg, Brooklyn. We developed the brand’s creative direction along with its strategy and positioning.

  • A modern two-story restaurant named 'The Sparrow' with large glass windows, illuminated from inside, surrounded by urban buildings and trees at dusk.

    Grove Street

    Reaching completion in 2025, Grove Street is a multi-year municipal redevelopment of 17 city blocks in Boise, Idaho’s urban core. We worked with Capitol City Development Corporation to reimagine public street scapes and coordinate private development.

  • Cheeseburger with potato chips and a bottle of beer on a plate

    No Goodbyes

    No Goodbyes is a restaurant, bar, and daytime café occupying the lobby of LINE Hotel in Washington D.C. We worked with chef Opie Crooks and hotel ownership to develop the brands name, positioning, and narrative.

  • Facade of Hotel Perla in Los Angeles with an awning, potted plants, and glass doors.

    Hotel Per La

    Part of Marriott’s Autograph Collection, Hotel Per La is located in the center of Downtown Los Angeles. We provided brand strategy, positioning, steps-of-service protocols, and opening-rollout coordination.

  • Modern multi-story building with glass windows and black and gray exterior, located on a city street with parked cars and small trees, under a blue sky.

    Sycamore District

    Completed in 2021, the Sycamore District was a private commercial and residential redevelopment of an industrial Los Angeles neighborhood helmed by CIM Group. We worked with CIM to conceptualize how a brand could be applied to a municipal district.

  • Close-up of a round loaf of bread with a stamped circular logo that reads 'died for the love of', on a dark surface. Several other similar loaves are partially visible around it.

    For The Love of Bread

    FTLOB is a Dubai based commercial bakery producing the Emirate’s only organic, naturally leavened bread. FTLOB’s products are sold throughout Dubai in the finest grocery stores and offered in many award-winning restaurants. We worked with FTLOB on direction for a rebrand of their visual identity, messaging strategies, and commercial expansion.

  • Exterior view of UMAMI BURGER restaurant with large open window, brick facade, and outdoor seating area

    Umami Restaurant Group

    Umami Restaurant Group expand it’s footprint from 5 locations in 2012 to over 30 locations worldwide. Responsible for multiple concepts such as 800 Degrees Pizza and its namesake, Umami Burger, we began work with URG in 2013. We worked across all aspects of their multi-concept, global expansion.